Chloé Hooft Graafland

Chief Editor Luxury Interiors

With a lifelong passion for interior design, architecture and the art of beautiful living, Chloé has built her career around the world of exceptional homes and inspiring interiors. Born and raised in the Netherlands, she developed an early appreciation for design, craftsmanship and the subtle details that turn a beautiful house into a truly personal home.

Throughout her professional life, Chloé has worked extensively within the international interior design and lifestyle industry. As a writer, editor and editorial contributor, she has collaborated with numerous prestigious interior design publications and high-end lifestyle magazines. Her career has brought her into contact with leading designers, architects, creative studios and renowned interior brands, offering her an insider's perspective on the ever-evolving world of luxury living.

Having also held editorial positions at several lifestyle magazines, Chloé understands the art of storytelling as well as the importance of visual presentation. She has a particular talent for translating creative concepts into engaging, accessible narratives that appeal to readers with an appreciation for quality, individuality and refined aesthetics. Whether writing about a contemporary architectural residence, a beautifully restored country estate or the latest developments in interior design, she looks beyond appearances to uncover the ideas, personalities and craftsmanship behind them.

As Chief Editor Luxury Interiors at Baerz & Co, Chloé brings her editorial expertise and distinctive perspective to the world of international luxury real estate. Through her articles and features, she introduces readers to remarkable interiors, inspiring design philosophies, exceptional materials and the creative minds shaping today's most desirable homes. Her work reflects Baerz's belief that a property is far more than its location, architecture or market value. It is also about atmosphere, personal expression and the lifestyle it makes possible.

Chloé has a discerning eye for detail and an instinctive understanding of what makes an interior truly special. She appreciates timeless elegance as much as contemporary innovation, but has never believed that luxury should be defined by trends, extravagant gestures or expensive labels alone. For her, genuine sophistication lies in thoughtful design, beautiful proportions, exceptional craftsmanship and the harmonious relationship between a home and the people who live in it.

Naturally curious and creatively minded, Chloé continues to draw inspiration from art, architecture, travel and the diversity of international design cultures. She enjoys discovering emerging creative talent as much as revisiting the work of established design icons. Her editorial approach is informed, approachable and independent, combining a deep knowledge of the industry with a genuine enthusiasm for sharing ideas and inspiring others.

Outside her professional life, Chloé finds inspiration in galleries, design exhibitions, historic architecture and the small details of everyday life. She believes that beautiful interiors are not necessarily those that attract the most attention, but those that create a sense of belonging and make everyday living more enjoyable.

“A truly beautiful interior is never simply about furniture, materials or decoration. It tells a story about the people who live there, the places they love and the way they choose to live. What fascinates me most is discovering that story and sharing the creativity, craftsmanship and personal vision behind it. Because true luxury is not just something you see. It is something you feel.”