BAERZ & CO | INTERNATIONAL LUXURY REAL ESTATE
1. Our Commitment to Privacy
Baerz & Co respects your privacy and is committed to
protecting your personal information.
As an international alliance of carefully selected Boutique
Luxury Brokers and independent Personal Property Advisors, we recognise the
importance of discretion, confidentiality and responsible handling of personal
information.
This Privacy Policy explains how we collect, use, store and
protect personal data when you visit www.baerz.com,
submit a property enquiry, request professional assistance or communicate with
us.
We do not sell personal information, trade in personal
data or disclose personal details to unrelated third parties for their
independent marketing purposes.
We process personal data in accordance with the European
Union General Data Protection Regulation (GDPR), applicable Dutch privacy
legislation and other relevant legal requirements.
2. Who Is Responsible for Your Personal Data?
The organisation responsible for personal data collected and
processed through Baerz.com is:
Baerz & Co B.V.
A private limited liability company established in the
Netherlands.
Chamber of Commerce (KVK): 70912610
Statutory seat: Amsterdam, the Netherlands
Website: www.baerz.com
Email: info@baerz.com
Baerz & Co acts as the data controller where it
determines the purposes and essential means of processing personal information.
Independent Boutique Luxury Brokers, Personal Property
Advisors and other affiliated professionals remain responsible for complying
with applicable data protection legislation in relation to their own
professional activities.
Depending on their role and the circumstances, these
professionals may act as independent data controllers or as processors acting
under Baerz's instructions.
3. Personal Information We Collect
We collect only personal information reasonably necessary to
respond to enquiries, provide requested information, facilitate professional
assistance and operate our Website.
3.1 Information You Provide
When contacting Baerz or submitting a property enquiry, you
may provide:
We do not routinely request identification documents,
detailed financial records or other sensitive personal information for ordinary
property enquiries.
Where additional information is required for a specific
service or legal obligation, the relevant professional will be responsible for
explaining the purpose and applicable privacy requirements.
3.2 Technical Website Information
When you visit Baerz.com, certain technical information may
be processed, including:
This information is used for Website functionality,
security, technical maintenance and permitted statistical analysis.
3.3 Correspondence and Enquiry Records
When you contact Baerz, relevant communications and
follow-up activities may be recorded in our own Customer Relationship
Management system (CRM).
These records may include enquiry details, property
preferences, correspondence, relevant notes and the progress of a requested
property search.
The purpose is to ensure professional, consistent and
appropriate handling of enquiries.
3.4 Information Received from Other Sources
Where necessary for a requested service, we may receive
relevant information from an independent Personal Property Advisor, Listing
Partner or another professional involved in handling your enquiry.
Where required by law, we will provide appropriate
information about the source and use of such personal data.
We do not purchase personal databases for unsolicited
commercial marketing.
4. How We Use Personal Information
We process personal information only for specific and
legitimate purposes, including:
Responding to enquiries
To answer questions about properties, developments or
services available through the Baerz alliance.
Facilitating professional assistance
To connect users with an appropriate independent Personal
Property Advisor or other relevant professional where requested or necessary
for handling an enquiry.
Managing correspondence
To maintain relevant communication records and ensure
appropriate follow-up.
Providing relevant property information
To communicate about properties or opportunities related to
a user's expressed interests and ongoing enquiry.
Website operation and security
To operate, maintain, protect and improve the Website and
its technical infrastructure.
Legal compliance
To comply with applicable legal obligations and respond to
lawful requests.
Protection of legitimate interests
Where necessary and proportionate, to prevent misuse,
resolve disputes or establish, exercise or defend legal claims.
We do not use personal information submitted through
property enquiries for unrelated third-party advertising or commercial data
trading.
5. Legal Bases for Processing
Baerz processes personal data only where a valid legal basis
under the GDPR exists.
Depending on the purpose and circumstances, these include:
Legitimate interests – Article 6(1)(f) GDPR
For responding to enquiries, managing correspondence and
professional introductions, protecting our systems and conducting ordinary
business activities, provided our legitimate interests are not overridden by
the rights and freedoms of the individuals concerned.
Contractual necessity – Article 6(1)(b) GDPR
Where processing is necessary to take steps requested by an
individual before entering into a contract with Baerz or to perform an
agreement to which that individual is a party.
Legal obligations – Article 6(1)(c) GDPR
Where processing is required to comply with applicable
legislation.
Consent – Article 6(1)(a) GDPR
Where consent is legally required, including for certain
electronic marketing communications or optional technologies.
Consent may be withdrawn at any time.
Visiting the Website or submitting a property enquiry does
not constitute blanket consent to unrelated processing or marketing activities.
6. Sharing Personal Information Within the Baerz Alliance
Baerz operates through an international alliance of
independent Boutique Luxury Brokers and affiliated Personal Property Advisors.
We do not automatically distribute personal information
among alliance members.
Where a user requests property search or acquisition
assistance, relevant information may be made available to an appropriately
selected independent Personal Property Advisor.
Only information reasonably necessary for handling the
request will be shared.
Submitting a property enquiry does not automatically
result in disclosure of the prospective buyer's full contact details to the
selling broker or project developer.
Where necessary and lawful, limited identifying information
may be used to coordinate an enquiry or determine whether a prospective buyer
is already being assisted by a particular professional.
Additional information may be disclosed where necessary for
the requested assistance and where a valid legal basis exists.
Independent professionals must comply with applicable data
protection legislation and appropriate confidentiality requirements.
Their respective responsibilities as independent controllers
or processors are determined by their actual activities and applicable law.
7. Technical Service Providers and AI Tools
Baerz operates its own CRM system and uses selected external
technology services to support its activities.
These include:
TransIP
For Website hosting, technical infrastructure and email
services.
Google Analytics
For limited statistical analysis of Website use and
performance.
OpenAI / ChatGPT
As a supporting tool for internal administrative, editorial,
communication and business-related activities.
Where AI-supported tools are used, personal information is
minimised or excluded wherever reasonably possible.
Any processing of personal information through such tools
must have a valid legal basis and be subject to appropriate safeguards.
Baerz does not intentionally submit personal information
from property enquiries for unrelated AI model training.
Technical service providers processing personal information
on behalf of Baerz are subject to appropriate contractual and data protection
requirements.
8. International Data Processing and Transfers
Baerz & Co operates an international alliance of
independent Boutique Luxury Brokers and Personal Property Advisors, including
professionals established both within and outside the European Economic Area
(EEA).
Our primary Website hosting, email infrastructure and own
CRM environment are maintained through our Netherlands-based technical
infrastructure.
Where necessary to respond to enquiries or facilitate
assistance requested by a user, relevant personal information may be made
available to an appropriately selected independent professional located outside
the EEA.
Such information is limited to what is reasonably necessary
for the requested purpose.
International transfers of personal data are carried out in
accordance with the applicable requirements of the GDPR.
Where a destination benefits from a European Commission
adequacy decision, personal data may be transferred on that basis.
For transfers to other countries, Baerz applies the
appropriate legal safeguards required for the transfer, including, where
relevant, European Commission Standard Contractual Clauses and any necessary
supplementary measures.
Certain external technology providers may also process
information outside the EEA, subject to the applicable legal requirements and
safeguards.
We do not sell personal information or transfer personal
data internationally for unrelated third-party marketing purposes.
Further information about relevant international transfers
and applicable safeguards may be requested at info@baerz.com.
9. Retention of Personal Information
Baerz retains personal information only for as long as
necessary for the purposes for which it was collected, or for as long as
required by applicable law.
We apply the principles of data minimisation and storage
limitation.
Retention depends on the purpose and nature of the
information:
Property enquiries and correspondence
Information is retained while an enquiry remains active and
thereafter only for as long as necessary for appropriate follow-up, applicable
legal obligations or the establishment, exercise or defence of legal claims.
Property search and advisory communications
Information relating to an ongoing property search is
retained for the duration necessary to handle that request and subsequently
only where a continuing lawful purpose exists.
Newsletter subscriptions
Subscription information is retained while the subscription
remains active. Following unsubscription, personal information is removed from
active marketing lists, except for minimal information necessary to respect the
opt-out or comply with legal obligations.
Technical and analytical information
Information is retained only for the operational or
statistical purposes for which it is necessary, in accordance with applicable
system settings and privacy requirements.
Legally required records
Where statutory retention periods apply, relevant
information is retained for the period prescribed by law.
Personal information that is no longer necessary for a
lawful purpose will be deleted or anonymised.
10. Security and Confidentiality
Baerz takes appropriate technical and organisational
measures to protect personal information against unauthorised access,
accidental loss, misuse, alteration and unlawful disclosure.
These measures may include:
Access to personal information is limited to authorised
persons with a legitimate need to process it.
Although no digital system can guarantee absolute security,
Baerz takes appropriate measures to protect the information under its
responsibility.
Where a personal data breach occurs, we will assess and
fulfil our notification obligations under applicable law.
11. Cookies and Website Analytics
Baerz.com uses functional cookies and limited analytical
technologies.
We do not use advertising tracking cookies, behavioural
remarketing cookies or third-party advertising profiling cookies.
Functional cookies support necessary Website features,
security and user preferences.
Limited analytical technologies help us understand general
Website usage and improve performance.
Google Analytics is used for this limited statistical
purpose.
Analytics is intended to operate without advertising
personalisation, remarketing or unnecessary collection of identifying
information.
Functional cookies may be used without prior consent where
permitted by law.
Limited analytical cookies may be used without prior consent
only where their impact on users' privacy is negligible or limited and all
applicable legal conditions are satisfied.
Any cookies or comparable technologies requiring prior
consent will only be used after valid consent has been obtained.
Further information is available in our separate Cookie
Policy.
12. Marketing Communications
Baerz communicates with users in connection with enquiries
and services they have requested.
Separate newsletters and promotional communications are sent
only where permitted by applicable law.
Where prior consent is required, it will be obtained before
such communications are sent.
Users may unsubscribe from marketing communications at any
time through the unsubscribe facility or by contacting info@baerz.com.
Unsubscribing from marketing communications does not prevent
Baerz from responding to existing enquiries or processing information for
another lawful purpose.
We do not sell or disclose subscriber information to
unrelated third parties for their independent marketing activities.
13. Your Rights Under the GDPR
Subject to applicable legal conditions, you have the right
to:
You also have applicable rights relating to decisions based
solely on automated processing that produce legal or similarly significant
effects.
Baerz does not use ordinary property enquiry information to
make solely automated decisions producing legal or similarly significant
effects concerning users.
Requests concerning your privacy rights may be submitted to:
We may request information reasonably necessary to verify
your identity.
We will respond within the periods required by the GDPR,
generally within one month, subject to any lawful extension.
14. Questions and Complaints
If you have questions or concerns about how your personal
information is handled, please contact us at info@baerz.com.
You also have the right to lodge a complaint with a
competent data protection supervisory authority.
In the Netherlands, the supervisory authority is:
Autoriteit Persoonsgegevens
Website: www.autoriteitpersoonsgegevens.nl
You may also contact another competent European data
protection authority where applicable.
15. External Websites
Baerz.com may contain links to websites operated by
independent professionals or other third parties.
These websites may have their own privacy policies and data
protection practices.
Baerz does not control the independent processing activities
of external website operators.
We encourage users to review the relevant privacy
information before submitting personal information to such websites.
16. Changes to This Privacy Policy
Baerz may update this Privacy Policy to reflect changes in
legislation, technology, operational procedures or data processing activities.
The current version will be published on the Website with
its effective date.
Where required by law, we will provide appropriate
additional information or seek consent before implementing relevant changes.
17. Contact
For questions concerning this Privacy Policy, your personal
information or the exercise of your data protection rights, please contact:
BAERZ & CO B.V.
International Luxury Real Estate Alliance
Chamber of Commerce (KVK): 70912610
Statutory seat: Amsterdam, the Netherlands
Website: www.baerz.com
Email: info@baerz.com
© 2026 Baerz & Co. All rights reserved.
