Our Principles


We focus on you as an individual. We focus on the lifestyle that you have now and the one you and your family want in the future. We focus on efficiently selling a luxury home to your satisfaction or acquire one to enhance your life, on your terms, in your timescale.


Over the years Baerz & Co advisers have acquired a deep understanding of the luxury home sector. Our instinct for value, opportunity and lifestyle-fit are supported by the certainty that comes from comprehensive research and long-lasting experience.


We’d never compromise our genuine independence. Baerz & Co is a privately owned business. We don’t work on conflicting assignments. We strongly advocate transparency of fees and don’t share commission with our employees.


We don’t allow anything or anyone to cloud the clarity or impartiality of our thinking. And because of that the property and buyer’s information we acquire through our extensive, high quality network is all the stronger.


Not just due diligence or the sort of diligence that exposes a local planning application or a neighbour dispute. But the sort of diligence that enables us to know when a luxury home could be for sale even though it’s not on the market. The sort of diligence you might not think of first…


Do a great job and be trusted! That is why most of our new business comes from referrals. We build trust by our integrity rules and also not being afraid to tell you what you don’t want to hear. We trust ourselves, because our instincts have a solid foundation in commitment, experience and property knowledge.