Lake Lugano luxury properties embody discreet prestige and lakeside grace, drawing global buyers to the heart of Switzerland’s Italian-speaking region. Nestled between soaring mountains and crystalline waters, the market offers unrivaled privacy and architectural excellence. Distinct neighborhoods, from cosmopolitan Lugano city to serene Morcote and vibrant Paradiso, create a tapestry of cultures and refined lifestyles—each offering unique ambience and investment potential. The demand for exclusive villas and contemporary retreats remains steady, underpinned by Switzerland’s stability and tradition of excellence.
Lake Lugano is celebrated for its seamless blend of Swiss efficiency and Mediterranean allure. The area’s proximity to Milan, robust private banking sector, and flourishing culinary scene converge to elevate daily living. Subregions like Gandria and Melide offer tranquil escapes, while Lugano showcases vibrant arts and events. This sought-after enclave attracts families, connoisseurs, and investors seeking enduring value and a privileged place in the European landscape.
With a long and successful career in the FinTech and Wealth Management sector, Bertrand has an excellent appreciation of what is required to trade high end Real Estate. After 20 years leading international teams in London, Singapore and Geneva, Bertrand understands how property for many are financial assets which are traded like non-listed financial assets, where trust and discretion are essential to a successful sale.
Bertrand’s experience led him to create a unique off-market real estate portal Primextate, in which Baerz is a partner. The portal fosters an environment in which off market cross-border transactions between real estate professionals can thrive in a secure environment.
Based in the Genevan countryside, with the Alpine mountains on his doorstep and a trusted network of contacts across the key ski resorts in the region, Bertrand also acts on behalf of private clients looking to purchase or dispose of assets in both Switzerland and France.
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