Kostas Sfirtsis - Creative and Strategic Advisor

Volcano 2D+3D = 360 in real estate communication
Volcano 2D+3D is a full service creative agency for the real estate. From the initial phase we think along about the communication strategy. A well-considered strategy is important to ensure successful communication regarding your development. For a campaign to be effective, we must ensure that we choose the right direction at the start-up phase. And to achieve this, we must always ask ourselves some questions. Who are we talking to? What do we communicate? How do we address the target group? Where is the target group located and through which channels can we reach it? When do we communicate?

Strategic and Creative communication
We develop the strategic and creative communication concept based on positioning and communication objectives. We come up with a catchy name, logo and visual. The usp's, location, architecture and the target group form the basis for our creative ideas. In consultation with our clients, we then select a name that emerges during the creative process. We translate the name into a creative and catchy project branding that reinforces the positioning of the project. This forms a solid starting point for all communication tools.

3D artist impressions & animations
Good artist impressions are essential in communication and must appeal to the imagination. They convince and seduce. We specialize in creating atmospheric, and realistic 3D artist impressions of both exterior and interior. In addition to artist impressions of exterior and interior, a bird's eye view 3D impression or 3D animation is an extremely effective and attractive way to show the project in its entirety.

Beautiful floor plans
We regularly hear in practice that potential buyers often have difficulty reading architectural plans. The dimensions do not say enough about estimating the layout options that are available. That is why we solve this by creating beautifully designed floor plans, entirely in the style that fits the project. This way, spaces are filled with beautiful furniture and materials. The target group immediately gets a good and atmospheric picture of the possibilities of a space.

VR (Virtual Reality)
A map gives the interested person a good idea of the space. But it only becomes fun once we start a 360-degree tour! The viewer can determine a route through the home and in this way gets a very detailed picture of the space.

Creative copy
With the texts that we write for our real estate communication, potential buyers are already living in the project. In addition to the fact that the texts are catchy and inspiring, all important information is optimally communicated.

Our texts elaborate on:
• the environment, sights, activities and accessibility;
• the location and all facilities that make the place of residence so attractive;
• the project, attractively highlighted;
• the homes and the enjoyment of the living room, which will give buyers a lot of pleasure;
• the architect, inspired.
Because we write the texts with the intended target group in mind, it is important to capture the right tone of voice.

Below are some 3D impressions that we have developed.
Everything you see is fully set up in 3D, so it doesn't really exist.